Marketing

The rise of GEO: why the future of search isn’t what you think

Ben June 3, 2025

The rise of GEO: why the future of search isn’t what you think

AI companies took billions worth of content for free and recent rulings let them carry on doing it

Google’s AI mode just changed search forever — here’s what I learned from testing it

The great reasoning divide: why Apple and OpenAI are locked in an AI intelligence battle

Software Architecture System Design Web Development

Optimising architectural decisions in software development. How to choose and when to do it